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Mock Juror Research
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Mock juror research projects will
help an attorney confirm, or discover, the relevant issues, strengths
and weakness of his or her case from the point of view of the potential
jurors. The methods that I have created for mock juror research projects
have shown a very high level of reliability and validity in both civil
and criminal cases for the purposes of informing trial strategies and
gaining jury insight into probable trial outcomes.
I
presently have two types of mock jury cases that I offer. In addition to
the traditional live mock jury focus group, I presently offer an online
version. An online mock jury can provide an economical way to gain
insight into a case when the budget for the case cannot accommodate a
traditional mock jury project. |
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Voir Dire Strategy |
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Voir dire presents a golden opportunity to communicate with the
venire before trial. Unfortunately, many attorneys approach the voir
dire phase of trial with faulty assumptions, poor preparation or
ineffective execution.
After I discuss overall case strategy and tactics with the attorney,
juror profiles and questions for effective selection and de-selection of
prospective jurors are systematically developed. Based upon scores of
mock juror research projects and in-court experience with hundreds of
jurors, I help the attorney create supplemental written juror
questionnaires and voir dire questions that are tailored to fit the
case.
I have developed an extremely effective methodology of communication
skills unique to the struck system (Donahue approach). This powerful
method has helped many attorneys win before trial. |
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Trial Strategy |
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In court, I become part of the trial team in tracking the voir dire process
and rating prospective jurors. I provide input that will be helpful in
generating cause challenges, exposing juror biases, and consolidating
the venire to support case theory and themes. Prioritization of
peremptory strikes often presents a critical chess game that the trial
team must win. Many cases boil down to the vote of a single juror. It is
vitally import that the attorney understand how each juror's
experiences, biases and leadership abilities can potentially impact the
outcome of a case. |
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Witness Preparation |
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Witness preparation for testimony, whether during deposition or
trial, can be critical to an attorney’s case. However, behavioral or
emotional presentation problems can undermine witness authenticity,
credibility, like-ability and effectiveness. From having worked
one-on-one with psychotherapy clients for twenty years, I apply a
behavior change program that produces excellent results in correcting
problem behaviors that interfere with witness presentation. |
Case Strategy, Themes, and Trial Communications
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Whether in preparation for settlement or for trial, litigation is
driven forward through the strength and power of the attorney's
strategic communications. Skills that involve the behavioral science of
communication can ultimately make or break each case.
I help the attorney conceptualize his or her case through theories,
themes, headlines, verbal/visual anchors and semantic nuance that
will resonate with the jury's moral philosophy and psychology of
decision making.
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Contact Dr. Cohen:
Phone: 206.782.6878
Fax: 206.782.7541
Email:
ajcohen@juryinsights.com |
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